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Rethinking Marketing

Customer Intelligence

A real-time continuous customer listening system for helping companies identify:

• New Product Opportunities - unmet, unfulfilled, and "wouldn’t-it-be-cool" needs, wants, and aspirations
  
  
• Opportunities for improving current products and services, including customer service
  
  
• Tracking response to a new product/service launch, or monitoring buzz anticipating the launch of a new product/service
  
  
• Need/desire for additional product information/education
  
  
• Emerging trends and changes in customers’ needs, desires, wants, preferences, and tastes

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Value Co-Creation

Engaging a set of brand/category users/non-users organized in dedicated customer communities for customer driven innovation:

• Idea Generation – generating and exchanging ideas
  
  
• Collaborative Value Creation - co-creating/co-designing products and services
  
  
• Experimentation - rapid prototyping and feedback to determine what works and what does not
  
  
• Stimulating trial and adoption
  
  
• Developing marketing communications
  
  
• Engaging in ongoing customer conversations

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Rethinking Marketing

Transforming Execution

Working with executive teams to help:

Consolidate Market Understanding – customers, competitors, collaborators, trends, and resources, and conduct Action Planning Workshops.

We facilitate strategic conversations and conduct executive seminars and workshops designed to promote authentic implementation:

• Designing Customer Centric Organizations
  
  
• Customer-Driven Innovation: Collaboration and Co-creation of Value
  
  
• Designing and Implementing Innovation within a Company
  
  
• Leveraging Web 2.0 Technologies for greater Marketing Effectiveness

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